SWOT Analysis

Realities of Strategic Planning for Nonprofits

Realities of Strategic Planning for Nonprofits

Books on nonprofit strategic positioning and planning are plentiful. All claim to have the secret sauce and many like to disparage approaches other than their own even though they are actually quite similar. Authors attack the tools of strategy development. The classic S.W.O.T. analysis (Strengths, Weaknesses, Opportunities, and Threats) is misleading and wrongheaded, says one author. Another retorts, "No, just rearrange the letters and look at the opportunities and threats first." Call it T.O.W.S instead.

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